Public Relations and Strategic Marketing at BMW Essay -- Business Mark

globe Relations OpportunityPublic Relations or PR for unawargons jackpot help launch a new products sells and promotions or destroy it before a company can move it from the shelf. New companies and consumers tend to demerit Public Relations as advertising when in point they atomic number 18 polar opposites. When a company advertises they pay to heighten the products on TV, radio, or both(prenominal) type of media support. Public Relations, however the company may depict the benefits of the PR but not have to pay for it. Public Relations is defined in the following ways A form of communication enjoin at gaining public understanding and acceptance (Learnthat, 1998-2004). A promotion intended to create state of grace for a individual or institution (Wordnet, 2010). With all this tell a company that has a good Public Relations team up or person has a good chance of its product reaching the targeted foodstuff.When conducting Public Relations the company needs to understand the consumer need and show how the product will suit their needs compared to its competitors, by doing this the PR must give marketing points that show why the chatter 7 is the railway car that will meet his or her needs. primary on the statistical data obtain through our market research, BMW has picked the most opportunistic time to launch the verbalize 7. With the United States gas, crunch people are looking for better way to help protect the environs and save money in the process. BMW going green will not only acquire a better running car not depended on harmful pollutants but will also create new jobs for thousand American to wee these cars. With BMWs quality rating over the years consumer can expect a smoother riding vehicle that comes in the BMW 600 coupe style or the high-minded style of the BMW 545 providing up t... ...BMW dealers car lots. The second phase of the strategic marketing plan is promotion. The marketing team will use the four principle elements to prom ote the Jabber 7. Public relationship, vocalize of mouth, advertising, and point of sale are the four elements the marketing team will use to promote the Jabber 7. The marketing team will celibately race car driver to promote the car at race tracks during race days. The celebrity will attract old and younger drivers to the Jabber 7. The company will also offer free rise dives at the race track and BMW locations. Marketing team will have television commercial-grade to promote the car during sports event like football games, and basketball game games. The marketing team will offer interviews to some test drivers to receive information Jabber 7 driving performance. The interviews will be use for word of mouth promotion for the company. Public Relations and Strategic Marketing at BMW Essay -- line of business MarkPublic Relations OpportunityPublic Relations or PR for short can help launch a new products sells and promotions or destroy it before a company can move it from the shelf. New companies and consumers tend to mistake Public Relations as advertising when in fact they are polar opposites. When a company advertises they pay to promote the products on TV, radio, or some type of media support. Public Relations, however the company may reap the benefits of the PR but not have to pay for it. Public Relations is defined in the following ways A form of communication directed at gaining public understanding and acceptance (Learnthat, 1998-2004). A promotion intended to create goodwill for a person or institution (Wordnet, 2010). With all this said a company that has a good Public Relations team or person has a good chance of its product reaching the targeted market.When conducting Public Relations the company needs to understand the consumer need and show how the product will meet their needs compared to its competitors, by doing this the PR must give selling points that show why the Jabber 7 is the car that will meet his or her needs. Base on t he statistical data obtain through our market research, BMW has picked the most opportunistic time to launch the Jabber 7. With the United States gas, crunch people are looking for better way to help protect the environment and save money in the process. BMW going green will not only produce a better running car not depended on harmful pollutants but will also create new jobs for thousand American to build these cars. With BMWs quality rating over the years consumer can expect a smoother riding vehicle that comes in the BMW 600 coupe style or the luxurious style of the BMW 545 providing up t... ...BMW dealers car lots. The second phase of the strategic marketing plan is promotion. The marketing team will use the four principle elements to promote the Jabber 7. Public relationship, word of mouth, advertising, and point of sale are the four elements the marketing team will use to promote the Jabber 7. The marketing team will celibately race car driver to promote the car at race track s during race days. The celebrity will attract old and younger drivers to the Jabber 7. The company will also offer free test dives at the race track and BMW locations. Marketing team will have television commercial to promote the car during sports event like football games, and basketball games. The marketing team will offer interviews to some test drivers to receive information Jabber 7 driving performance. The interviews will be use for word of mouth promotion for the company.